I'm a marketing and communications professional with 12+ years of experience as a creative director, brand strategist, and marketing director. I moved into advertising at BBDO Proximity and Leo Burnett, working on global brands across different markets.

In 2015, I co-founded KANE, a boutique agency in Mexico. For almost a decade we built brands and campaigns for startups, national brands, global companies, and public institutions, and in later years we specialized in internal communications, including a relationship with Kellogg's, that lasted more than seven years.

In Amsterdam, I moved in-house as Marketing Director at Sherlocked, an immersive experience studio, where I led a four-person team and worked across content, social, video, influencer marketing, partnerships, and campaigns, including the launch of Atlantis Protocol.

Today, I bring together the creative discipline of advertising, the strategic perspective of running an agency, and the practical experience of working in-house, moving comfortably between strategy, ideas, people, and execution.